Frontline

Company

Frontline is the AI System of Intelligence for companies that run on WhatsApp. We focus on mid-market companies in real-economy industries like finance, insurance, education, etc., where WhatsApp is the channel where revenue happens. Modern CRMs like Attio, Reevo, Lightfield, and Monaco have raised $500M+ chasing the largest B2B software category, yet none handles WhatsApp 1:1 and group conversations, the main communication channel for most businesses globally. Frontline is three products in one: a system of record and context layer, more powerful and flexible than Salesforce, that captures and synthesizes all conversations across channels; Max, a coding agent like OpenClaw for every team member, which builds and manages your CRM and extends it with reports, dashboards, web pages, custom apps and more; and an automation platform like n8n to deploy AI agents and workflows; all configured in natural language. We're at $250k ARR. Alvaro Vargas (CEO) spent 10+ years building in the Salesforce ecosystem; Esteban Paredez (COO) led operations across 16 countries at PedidosYa, driving $1B+ in revenue.